{"product_id":"color-wow-curl-wow-flo-etry-hair-serum","title":"COLOR WOW Curl Wow Flo-etry hair serum","description":"The COLOR WOW Curl Wow Flo-etry is a leave-in serum from the Curl Wow line designed for curly hair that appears dry, brittle, or dull. It hydrates the lengths with moisture and nourishing oils without weighing down the curls or compromising their bounce. At its core is a triple oil complex. Coconut oil (Cocos nucifera) can penetrate the hair fiber and reduce protein loss during washing. Jojoba oil (Simmondsia chinensis) mimics the structure of the skin’s natural sebum, gently coating the fiber. Pequi oil (Caryocar brasiliense) from Brazil complements the complex with a high content of unsaturated fatty acids. Hydrolyzed rice proteins, behentrimonium methosulfate, and polyquaternium-37 provide structure and combability. Together, they smooth the cuticle, reduce friction between strands, and make the hair significantly easier to comb through—an essential feature, as detangling curls carries a high risk of breakage. The result is curls that fall softer, retain their definition, and regain their natural shine. Since the formula is designed as a leave-in treatment, it continues to work throughout the day and does not require rinsing. Apply the serum to towel-dried hair and distribute it evenly over the lengths and ends. For curly hair, the praying-hands technique works best: spread the serum between the palms and glide it through the strands, then gently scrunch the curls upward. Allow to air-dry or finish with a diffuser. COLOR WOW is a professional hair care brand founded by Gail Federici and biochemist Dr. Joe Cincotta; the Curl Wow line is specifically formulated for curly hair. This product is vegan. The full list of ingredients can be found in the Ingredients tab.","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":65989871599884,"sku":"mp-24f5e906-e3fe-4018-92d6-a9a4e80e92f4","price":38.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/7594\/5639\/files\/514566af28e84b62af8c33ba46f8f548.jpg?v=1790977182","url":"https:\/\/checkout.benufarma.it\/products\/color-wow-curl-wow-flo-etry-hair-serum","provider":"BENU Farma","version":"1.0","type":"link"}