{"product_id":"color-wow-dream-coat-supernatural-anti-frizz-spray-50-ml","title":"COLOR WOW Dream Coat Supernatural Anti-Frizz Spray 50 ml","description":"COLOR WOW Dream Coat Supernatural is the brand’s most renowned product, delivering the signature glass-smooth finish otherwise only achievable with a professional blowout. This 50 ml travel size is compact enough for carry-on luggage and perfect for trying the product out first. The key difference from traditional smoothing products lies in its heat activation. Polysilicone-29 and Silicone Quaternium-18 only crosslink when exposed to a hairdryer’s warmth, forming an ultra-thin, water-repellent film around each individual hair strand. This layer blocks humidity—the very cause of frizz—from penetrating the hair. Since this protective film doesn’t wash away after the first shampoo, the effect typically lasts three to four washes. This is especially beneficial while traveling, in humid or warm climates, or when weather changes frequently, as hair stays smooth and defined without daily touch-ups.To ensure hair remains nourished under this seal, the formula includes chamomile extract (Chamomilla recutita), calendula extract (Calendula officinalis), and glycerin. The formulation is intentionally concise and free from traditional fragrance blends.Spray the product onto towel-dried, detangled hair, working it in section by section from roots to ends. Then fully dry your hair with a hairdryer—this step is essential, as the active ingredients require heat to activate.COLOR WOW is a professional hair care brand founded by Gail Federici and biochemist Dr. Joe Cincotta. This product is vegan and contains no animal-derived ingredients. For the full ingredient list, refer to the Ingredients tab.","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":65989860196620,"sku":"mp-4c9183c1-2815-48b4-9339-af3481fd122f","price":17.86,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/7594\/5639\/files\/c53b03e528054e7392c42113c1b917fc.jpg?v=1790954386","url":"https:\/\/checkout.benufarma.it\/products\/color-wow-dream-coat-supernatural-anti-frizz-spray-50-ml","provider":"BENU Farma","version":"1.0","type":"link"}